History Of Aqua in Indonesia

EARLY HISTORY OF ESTABLISHMENT

Aqua Group was founded by the late Tirto Utomo, a native of Wonosobo in 1973. Tirto Utomo or Kwa Sien Biauw (born in Wonosobo, March 9, 1930 - died March 16, 1994 at the age of 64 years) is pengusahaIndonesia. Graduated from Faculty of Law, University of Indonesia is known as the founder of Aqua Golden Mississippi in 1973. On March 16, 1994, he died and was buried in the cemetery of Chinese citizens in the immediate vicinity Krishna, WonosoboPadahal Tirto Utomo also previously worked at Pertamina. But to focus on his business, he give up his job at Pertamina.

Idea of ​​establishing a drinking water company Tirto arise when working as an employee of Pertamina in the early 1970s. When it Tirto duty to entertain delegates a U.S. company. But dinner was interrupted when his wife heads of delegations had diarrhea caused by consuming water that is not clean. Tirto later learned that her guests are coming from Western countries are not used to drinking boiled water, but water that has been sterilized. Initially a cynic with Tirto Utomo idea to sell bottled water price per bottle is initially equal to the price of 1 liter of premium gasoline. However Tirto Utomo sure, in the future Indonesia will lack clean water ready to drink, so that this idea continues to move on and not think about her sarcastic comments. Aqua is the market initially strangers in Indonesia, because they believe bottled water is more secure than sterile water and soil and water taps. By establishing a drinking water plant with sophisticated machines in Bekasi, so foreigners have more confidence with this drink bottled water.

Tirto and his brothers began to learn how to process packaged drinking water. He asked his brother, Slamet Utomo for internships in Polaris, a bottled water company that when it has been operating 16 years in Thailand. Not surprisingly, at first resembles Aqua Polaris products ranging from glass bottle shape, brand water treatment machines, to machine washing and filling water bottles. Derived from the Latin aqua meaning water, which was originally sold to a stranger, but then Tirto Utomo Indonesian people see the market also has the potential, so he sold the small size bottled water and placed in bus terminals in Jakarta and surrounding areas, and along the north coast of Central Java. This turned out to be successful, make Aqua demand by drivers of buses and passengers, as well as other communities. This shows, that the people of Indonesia desperately needs a clean bottle of mineral water.

Willy Sidhartha, sales and the first factory engine assemblers Aqua, is the first to improve the distribution system Aqua.Ia start with creating the concept of special delivery door to door which led to the direct delivery system Aqua. The concept of using shipping boxes and gallon-gallon using a fleet of specially designed Aqua consistently make sales to rise up to eventual sales figures Aqua reach two trillion dollars in 1985.

In 1984, a second factory was established in Pandaan AQUA, East Java in an attempt to get closer to consumers in the region. A year later, Aqua product development occurs in the form of 220 ml PET packs. This development makes Aqua products become more qualified and more safe for consumption.

In 1995, Aqua became the first mineral water plant which implement production system in line at the factory Mekarsari. Processing and manufacturing bottled water AQUA done simultaneously. Results in-line system is newly created AQUA bottle can be filled with clean water immediately at the end of the production process, so that the production process to be more hygienic.

In 1998, due to intense competition and the emergence of new competitors, Lisa Tirto as owner of Aqua Golden Mississippi after the death of her husband Tirto Utomo, Danone sold its shares to the Group on 4 September 1998. The acquisition is considered appropriate after some way development is not strong enough to save Aqua from the threat of new competitors. This contributed to an increase in product quality and put AQUA as a manufacturer of bottled mineral water (bottled water) which is the largest in Indonesia. In 2000, coinciding with the turn of the millennium, launches Aqua-Danone Aqua labeled products.