History of Sony Ericsson

History of Sony Ericsson. Sony Ericsson is a joint venture established on October 1, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to manufacture mobile phones. Another reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector.

Ericsson:

In the United States, Ericsson partnered with General Electric in the early nineties, primarily to establish a U.S. presence and brand recognition. Ericsson, which had been in the cellular phone market for decades has struggled maximal but still earn huge losses. This is mainly due to the Philips factory fire in New Mexico that produces chips for their phones that cause delays in production and also due to the inability to produce cheap phones like Nokia.

In August 2001, the two companies (Sony and Ericsson) has completed the merger announced in April. The company has a workforce of 3,500 employees early. Merging the two companies did not go smoothly, Ericsson's market share actually fell and in August 2002, Ericsson said it would stop making mobile phones and end its partnership with Sony if the business continued to disappoint, however, in January 2003, both companies said they would inject more money into the joint venture in a bid to stem the losses.

Sony Ericsson's strategy was to release new models of mobile phones that have the capabilities like digital photos and other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities. For this purpose, released several new models which had built-in digital camera and color screen is a novelty at the time. However, the joint venture continued to make bigger losses despite booming sales. Target to make a profit from its first year to 2002 was postponed to 2003 to second half of 2003. This Perusaah failed in its mission to become the top seller of multimedia handsets and was in fifth-place and struggling in 2005. Concentration of Sony Ericsson mobile phones are currently in production include: music, camera, business (web and email), design, eco-friendly, and budget focused phones. Six largest categories are:

W Series Walkman is a music phone Sony Ericsson brand, launched in 2005. Mobile Sony Ericsson W-series music phones are notable for being the first music series mobile phone, create a new market for portable music that was developing at the time. The main feature that can be seen in all the Walkman phones is to have the 'W' is pressed to open the media center. The latest model, Yendo, is the first Walkman phone with a full touch screen. Walkman branded phones are also produced for the Japanese market, where the mobile phone Walkman launched in 2009, Premier (Premier Cube), is able to play music from CD player directly to the phone via the connector.

Sony Ericsson GreenHeart, first introduced in 2009, heralded by the Sony Ericsson J105i Naite and C901 GreenHeart. It is focused on environmentally friendly theme, but still featured with recent mobile technology and multimedia capability. It is mainly uses eco-friendly materials and features apps.

Sony Ericsson's future plans are no longer using the Symbian mobile operating system. Now, mobile phone vendors who had tried to dim the shine back to focus work on phones based on Google's Android. Demkian statement noted one executive Sony Ericsson, Aldo Liguori. "Looking ahead, we have no plans to develop another Symbian-based devices (quoted from VentureBeat). Until the year 2010, Sony Ericsson is still using Symbian OS for besutannya Vivaz series ranks. However, these vendors could have put it to Android any time-as well as the Xperia X10. However, Sony Ericsson will remain a member of the Symbian Foundation-a nonprofit organization that addresses compatibility antarmanufaktur for Symbian OS adopters.